My grandfather could tell a story. His deep gravelly manly voice, and clearly many years spent in a coal mine. His stories about his youth were excellent and aspiring, even from a young age I knew that some of it wasn’t true. How he used to be a wrestler called the Eastwood kid and how he studied Ju Jitsu in Japan..? “But you see lads, never let the truth stand in the way of a good story…”
When I came back to the United States (from the war), I decided that if you could use propaganda for war, you could certainly use it for peace. And propaganda got to be a bad word because of the Germans… using it. So what I did was to try to find some other words, so we found the words Counsel on Public Relations. Edward Bernays
My twin brother and I were always captivated. Just as relations with the public, how the world perceives you, is meant to captivate you. Making a story more interesting by adding exciting feats. Making a Brand more appealing by giving it an identity, that fits the current trends. From the very instance a person could open their mouth, PR was almost certainly the second verse, right after “hey, that’s mine!” The truth and the lie. The lie becomes the truth. PR is everywhere, a young boy talking his class mates through a glorious victory goal at Saturdays game, or a young woman discussing the juicy details of a night with a new man to her friends, that rather interestingly enough, also pretend to be interested! Our world is built on the lie and manipulation of perception.
Politics is PR. How do we win your vote? We will make promises that require very long plans that will take us a long time to get there, but if we all work together, well try and fix the country and your bank balance! We’ll also distract you with our apparent homely values. Yet both seem to disappear more and more with each passing decade. Politics is a tough environment to work in, it’s hard to get to the top of your game, to win that one extra vote than the other guy, to win the people, so what is the best way to get that vote?
Ask me no questions, and I’ll tell you no lies.
Fact is, people love to be lied to. “tell me what you’re wearing..” which would you rather have? The truth or the lie? The lie is sexy. Ask yourselves how many times have you lied to make yourself seem more interesting? If you’re me you couldn’t count them porkies on one hand! I’ve had every profession, I’ve visited places I’ve never been, I’ve cooked dishes I’ve never tasted and owned cars I’ve never even touched! We all do it, so perhaps this is why we let our governments lie to us? Maybe it is because that deep down, we all love the lie, and that’s why we happily sit back and let ourselves be absorbed into a charade of grey pin strip suits, a beaten up old red leather suitcase and pearl necklaces.